"Because sometimes, that's genuinely the best response"

Keith Brymer Jones' 'Fuck It!' is hand-stamped in bold retro typewriter font on super white porcelain - the most liberating mug in the kitchen. A gift for anyone who needs a daily reminder that letting go is sometimes the wisest, most joyful thing you can do. Dishwasher and microwave safe. Gift boxed.

Keith Brymer Jones is one of Britain's best-loved potters - a master craftsman, designer, and familiar face from The Great Pottery Throwdown. Every shape in his collection begins life on Keith's own potter's wheel at his studio in a converted bakery in Whitstable, Kent. For Keith, the wheel is where every idea starts - clay is the material he returns to again and again, and that hands-on instinct is what gives every piece in his collection its warmth and unmistakable quality.